PT SERELIA PRIMA NUTRISIA — 100% Sinkron dengan Sheet MASTER Data Excel (November 2026)
Perbandingan: ■ November 2026 (Hijau) vs ■ Oktober 2026 (Biru Putus-Putus)
Perbandingan kanal: ■ Target | ■ Realisasi Berjalan | ■ Realisasi Bulan Lalu
Akumulasi Mingguan: ■ November 2026 vs ■ Oktober 2026
Historis Omset Bulanan 2026:
| Channel | Target | Realisasi (MTD) | % Capaian | Realisasi Okt (MoM) | Deviasi |
|---|---|---|---|---|---|
| Kemitraan Eksklusif | Rp 135.000.000 | Rp 25.021.414 | 18.5% | Rp 116.825.728 | Rp 109.978.586 (Kurang) |
| Kemitraan Reguler | Rp 5.000.000 | Rp 52.914 | 1.1% | Rp 13.772.855 | Rp 4.947.086 (Kurang) |
| Repeat Order CRM | Rp 7.000.000 | Rp 1.858.000 | 26.5% | Rp 3.902.000 | Rp 5.142.000 (Kurang) |
| Akuisisi Ads (Leads) | Rp 1.500.000 | Rp 0 | 0.0% | Rp 95.000 | Rp 1.500.000 (Kurang) |
| TikTok & Tokopedia | Rp 440.000.000 | Rp 45.168.873 | 10.3% | Rp 341.952.277 | Rp 394.831.127 (Kurang) |
| Shopee | Rp 40.000.000 | Rp 2.477.000 | 6.2% | Rp 28.830.290 | Rp 37.523.000 (Kurang) |
| Nama / Sub-Channel | Target | Realisasi | % Capaian |
|---|---|---|---|
| Randy (Eksklusif) | Rp 105.000.000 | Rp 20.424.214 | 19.5% |
| Rianita (Eksklusif) | Rp 10.000.000 | Rp 439.725 | 4.4% |
| Vero (Eksklusif) | Rp 10.000.000 | Rp 3.780.000 | 37.8% |
| Sri Lestari (Eksklusif) | Rp 5.000.000 | Rp 377.475 | 7.5% |
| Oriflakes Gaztro (RO CRM) | Rp 5.000.000 | Rp 1.858.000 | 37.2% |
| Oriflakes Slimmy (RO CRM) | Rp 2.000.000 | Rp 0 | 0.0% |
| Sahabat Lambung (TikTok) | Rp 15.000.000 | Rp 1.537.830 | 10.3% |
| Sereal Lambung (TikTok) | Rp 22.000.000 | Rp 2.333.099 | 10.6% |
| Oriflakes ID Official (TikTok) | Rp 3.000.000 | Rp 0 | 0.0% |
| Origoat (TikTok) | Rp 200.000.000 | Rp 21.464.857 | 10.7% |
| Origoat Kids (TikTok) | Rp 200.000.000 | Rp 19.833.087 | 9.9% |
| Oriflakes 150gr (Shopee) | Rp 5.000.000 | Rp 435.000 | 8.7% |
| Oriflakes 350gr (Shopee) | Rp 3.000.000 | Rp 0 | 0.0% |
| Origoat (Shopee) | Rp 10.000.000 | Rp 524.000 | 5.2% |
| Origoat Kids Serelia (Shopee) | Rp 20.000.000 | Rp 1.518.000 | 7.6% |
Kurva perbandingan: ■ Bulan Acuan/Berjalan vs ■ Bulan Sebelumnya (Garis Putus-Putus)
Perbandingan total 21 produk per minggu: ■ Bulan Berjalan vs ■ Bulan Sebelumnya
| No | Nama Produk & Varian | W1 | W2 | W3 | W4 | W5 | Total Qty | Rata2/Hari |
|---|---|---|---|---|---|---|---|---|
| 1 | Origoat - vanila 125g | 101 | 17 | 0 | 0 | 0 | 118 | 29,5 |
| 2 | Origoat - Jahe 125g | 262 | 51 | 0 | 0 | 0 | 313 | 78,2 |
| 3 | Origoat - Coklat 125g | 67 | 8 | 0 | 0 | 0 | 75 | 18,8 |
| 4 | Origoat - Plain 100g | 45 | 7 | 0 | 0 | 0 | 52 | 13,0 |
| 5 | Origoat Kids - Vanila Kids 125g | 26 | 33 | 0 | 0 | 0 | 59 | 14,8 |
| 6 | Origoat Kids - Coklat Kids 125g | 339 | 129 | 0 | 0 | 0 | 468 | 117,0 |
| 7 | Oriflakes Gaztro 150gr - Vanilla 150g | 26 | 5 | 0 | 0 | 0 | 31 | 7,8 |
| 8 | Oriflakes Gaztro 150gr - Jahe 150g | 11 | 3 | 0 | 0 | 0 | 14 | 3,5 |
| 9 | Oriflakes Gaztro 150gr - Coklat 150g | 17 | 3 | 0 | 0 | 0 | 20 | 5,0 |
| 10 | Oriflakes Original 150gr - Plain 150g | 12 | 2 | 0 | 0 | 0 | 14 | 3,5 |
| 11 | Oriflakes Original - WPS 350g | 32 | 0 | 0 | 0 | 0 | 32 | 8,0 |
| 12 | Oriflakes Original - WPS 900g | 38 | 1 | 0 | 0 | 0 | 39 | 9,8 |
| 13 | Oriflakes Original - Plain 350g | 17 | 0 | 0 | 0 | 0 | 17 | 4,2 |
| 14 | Oriflakes Slimy - Coklat 350g (NF) | 0 | 1 | 0 | 0 | 0 | 1 | 0,2 |
| 15 | Oriflakes Slimy - Green Tea 350g (NF) | 0 | 0 | 0 | 0 | 0 | 0 | 0,0 |
| 16 | Oriflakes Slimy - Vanilla 350g (NF) | 7 | 0 | 0 | 0 | 0 | 7 | 1,8 |
| 17 | Oriflakes Gaztro - Vanilla 350g | 75 | 3 | 0 | 0 | 0 | 78 | 19,5 |
| 18 | Oriflakes Gaztro - Vanilla 900g | 62 | 0 | 0 | 0 | 0 | 62 | 15,5 |
| 19 | Oriflakes Gaztro - Jahe 350g | 35 | 0 | 0 | 0 | 0 | 35 | 8,8 |
| 20 | Oriflakes Gaztro - Jahe 900g | 2 | 0 | 0 | 0 | 0 | 2 | 0,5 |
| 21 | Oriflakes Gaztro - Coklat 900g | 0 | 1 | 0 | 0 | 0 | 1 | 0,2 |
Warna batang menunjukkan kuadran: ■ Stars | ■ Cash Cows | ■ Question Marks | ■ Dogs. Garis putus-putus abu-abu adalah kurva persentase kumulatif volume (Sumbu Kanan).
| No | Nama Produk & Varian | Kategori Pareto | Bulan Sebelumnya (Qty) | Bulan Berjalan (Master Qty) | Selisih (MoM) | Forecast (Des) |
|---|---|---|---|---|---|---|
| 1 | Origoat Kids - Coklat Kids 125g | Stars | 3.693 | 468 | -3.225 (MTD) | 197 pcs (+60) |
| 2 | Origoat - Jahe 125g | Stars | 1.773 | 313 | -1.460 (MTD) | 126 pcs (+60) |
| 3 | Origoat Kids - Vanila Kids 125g | Cash Cows | 1.552 | 59 | -1.493 (MTD) | 87 pcs (+30) |
| 4 | Origoat - vanila 125g | Cash Cows | 622 | 118 | -504 (MTD) | 53 pcs (+30) |
| 5 | Origoat - Coklat 125g | Cash Cows | 589 | 75 | -514 (MTD) | 52 pcs (+30) |
| 6 | Oriflakes Gaztro - Jahe 350g | Cash Cows | 427 | 35 | -392 (MTD) | 46 pcs (+30) |
| 7 | Oriflakes Gaztro - Vanilla 350g | Question Marks | 424 | 78 | -346 (MTD) | 36 pcs (+20) |
| 8 | Oriflakes Original - Plain 350g | Question Marks | 325 | 17 | -308 (MTD) | 32 pcs (+20) |
| 9 | Origoat - Plain 100g | Question Marks | 304 | 52 | -252 (MTD) | 31 pcs (+20) |
| 10 | Oriflakes Gaztro - Vanilla 900g | Question Marks | 287 | 62 | -225 (MTD) | 31 pcs (+20) |
| 11 | Oriflakes Gaztro 150gr - Vanilla 150g | Question Marks | 270 | 31 | -239 (MTD) | 30 pcs (+20) |
| 12 | Oriflakes Original - WPS 350g | Question Marks | 248 | 32 | -216 (MTD) | 29 pcs (+20) |
| 13 | Oriflakes Gaztro 150gr - Coklat 150g | Question Marks | 174 | 20 | -154 (MTD) | 26 pcs (+20) |
| 14 | Oriflakes Original - WPS 900g | Dogs | 133 | 39 | -94 (MTD) | 0 pcs (Stok Cukup) |
| 15 | Oriflakes Original 150gr - Plain 150g | Dogs | 104 | 14 | -90 (MTD) | 0 pcs (Stok Cukup) |
| 16 | Oriflakes Gaztro 150gr - Jahe 150g | Dogs | 92 | 14 | -78 (MTD) | 0 pcs (Stok Cukup) |
| 17 | Oriflakes Slimy - Vanilla 350g (NF) | Dogs | 77 | 7 | -70 (MTD) | 0 pcs (Stok Cukup) |
| 18 | Oriflakes Gaztro - Jahe 900g | Dogs | 62 | 2 | -60 (MTD) | 0 pcs (Stok Cukup) |
| 19 | Oriflakes Slimy - Coklat 350g (NF) | Dogs | 55 | 1 | -54 (MTD) | 0 pcs (Stok Cukup) |
| 20 | Sampel Origoat - Jahe | Sampel | 34 | 0 | -34 (MTD) | 0 pcs |
| 21 | Oriflakes Gaztro - Coklat 900g | Dogs | 28 | 1 | -27 (MTD) | 0 pcs (Stok Cukup) |
| 22 | Sampel Origoat Kids - Cokelat | Sampel | 28 | 0 | -28 (MTD) | 0 pcs |
| 23 | Oriflakes Slimy - Green Tea 350g (NF) | Dogs | 24 | 0 | -24 (MTD) | 0 pcs (Stok Cukup) |
| 24 | Sampel Origoat - Vanila | Sampel | 17 | 0 | -17 (MTD) | 0 pcs |
| 25 | Sampel Oriflakes - Plain | Sampel | 10 | 1 | -9 (MTD) | 0 pcs |
| 26 | Sampel Oriflakes - Vanila | Sampel | 7 | 4 | -3 (MTD) | 0 pcs |
| 27 | Diameal - Diameal 20gr | Sampel | 5 | 0 | -5 (MTD) | 0 pcs |
| 28 | Sampel Oriflakes - Cokelat | Sampel | 5 | 0 | -5 (MTD) | 0 pcs |
| 29 | Sampel Oriflakes - Jahe | Sampel | 2 | 0 | -2 (MTD) | 0 pcs |
| 30 | Produk Kemasan Oriflakes 900gr - Plain | Sampel | 0 | 3 | +3 (Naik) | 0 pcs |